Clarins | Cryo-Flash Mask — “Science Meets Nature”

Asset Type: Product education visual — Local campaign (U.S. market, e-commerce)

Objective: Communicate the dual foundation of Clarins’ Cryo-Flash Cream-Mask — science-backed innovation and plant-powered efficacy — through a clean, ingredient-focused visual.

Concept & Direction: Created to highlight the scientific precision and botanical heritage behind this cryotherapy-inspired mask.

  • The M.G.A. molecule (menthol derivative) appears in the upper left as a molecular graphic, symbolizing the instant lift and cooling effect that mimics professional cryotherapy.

  • The Evening Primrose Extract anchors the composition at the lower right, representing Clarins’ expertise in plant science

  • Together, they embody the brand’s guiding philosophy — advanced skincare rooted in nature.

Visual & Execution Notes

  • The symmetrical balance between the molecular element and the botanical extract visually conveys the harmony of science and plants.

  • The cool blue gradient reflects the product’s cryo-effect and aligns with the jar’s packaging design.

  • The font and layout ensure ingredient education is clear at a glance while maintaining a refined, scientific aesthetic.

    —> True to Clarins’ DNA, the inclusion of natural imagery honors the brand’s French origin, sustainable cultivation practices, and B-Corp values.

Featured Tester Display (FTD)

Asset Type: Retail merchandising — Featured Tester Display (Department Store Launch Unit)

Objective: Create a visually impactful, science-driven retail display to introduce the Cryo-Flash Mask — a skincare innovation inspired by cryotherapy — and educate consumers at the point of sale.

Concept & Direction:

  • The jar is elevated on a crystalline, ice-inspired platform to evoke the product’s cooling and tightening benefits.

  • A 3D molecular structure and frozen-effect backdrop bring Clarins’ scientific narrative to life

  • The tagline “Instant Ice-Lift” ensures immediate message clarity.

  • A consumer test visual, captured via thermal imaging, demonstrates the temperature drop on skin post-application — reinforcing product credibility through proof-based communication.

Visual & Execution Notes

  • The contrast of scientific graphics and botanical elements ties back to Clarins’ dual heritage of plant science and innovation.

    —> Developed for U.S. department stores, this installation was intended to attract, educate, and convert — translating Clarins’ lab innovation into an engaging in-store experience.