Clarins | Multi-Active Collection —

“Science Meets Nature to Target Early Aging”

Asset Type: Ingredient education visual — Local campaign (U.S. market, e-commerce)

Objective: Communicate the dual-action power of science and plants behind Clarins’ Multi-Active range, to address the first signs of aging caused by stress and fatigue.

Concept & Direction: Created to highlight the blend of active ingredients with Clarins’ plant expertise. (2% Niacinamide & Sea Holly Extract)

Visual & Execution Notes

• The molecular graphics floating around the Sea Holly flower visually link laboratory science with botanical efficacy.

• The soft pink gradient (millennial pink) reflects the line’s rejuvenating qualities while visually aligning with the campaign’s focus on early-age skincare — speaking to millennial women in their 20s and 30s

  —> The composition reinforces Clarins’ identity as a pioneer in plant-based innovation, consistently combining nature’s intelligence with skincare science.