Clarins|Lip Collection — “Color+Care”

Asset Type: Product education visual — Local campaign (U.S. market, RCOM)

Objective: Reinforce Clarins’ consistent lip messaging by highlighting the perfect balance of color and care across its full lip portfolio — including Lip Perfector, Lip Oil, Lip Oil Balm, and Lip Stain.

Concept & Direction: The creative approach focuses on clarity, consistency, and cohesion, visually grouping all lip formats to illustrate how each meets a different consumer need:

Visual & Execution Notes

• The grouped imagery creates a unified story that reflects Clarins’ broader lip strategy: skincare-powered makeup with a consistent identity.

  —> The bright, balanced color palette echoes each product’s texture and finish, reinforcing the care-first approach embedded in Clarins’ DNA.