Clarins|Body Fit Active (2024 Relaunch)

Assets’ type: Product education visuals — Local campaign (U.S. market, e-commerce, RCOM)

Objective: Highlight Clarins’ upgraded Body Fit Active formula featuring the new Skin-Smoothing Power Complex, combining organic matcha tea extract, plant caffeine, and six targeted plant extracts for visible toning and firming results.

Concept & Direction: The performance claims, drawn from consumer self-assessments, support Clarins’ message of innovation and proven results.

Visual & Execution Notes

• The molecule-and-leaf pairing reflects the consistent Clarins aesthetic seen across recent skincare launches, symbolizing the harmony between nature and scientific precision.

• The comparison chart (“Body Products for Every Concern”) provides clear differentiation across the brand’s bodycare range