Clarins|Precious Collection -Application Routine

Asset Type: Local campaign adaptation (U.S. market) - ECOM

Format: Static visual sequence (screen captures from application videos)

Objective: Illustrate the Precious Collection application ritual in a clear, aspirational way for education and digital use.

Contributions

  • Selected and refined key screen grabs from global video assets provided by Clarins HQ (Paris).

  • Ensured accurate step-by-step depiction of the full skincare ritual (lotion, eye cream, serum, cream).

  • Prioritized shots highlighting texture, gestures, and product design to enhance sensorial storytelling.

Outcome: A cohesive, visually elegant visual guide used across U.S. digital channels and education materials, reinforcing Clarins’ luxurious yet instructional positioning.

Clarins | Precious Collection —

“Rare Flower. Rare Science. Rare Results.”

Asset Type: Educational storytelling visual, Local campaign (U.S. market) - ECOM

Objective: Communicate the scientific credibility and rarity behind Clarins’ most luxurious skincare line — the Precious Collection.

Concept & Direction

  • Designed to narrate the origin story of the Moonlight Flower. The creative direction follows a three-part narrative structure:

    • Rare Flower — The Brittany coastline and the Moonlight Flower in bloom introduce the plant’s French origin and extreme rarity

    • Rare Science — The following visuals show the hand-harvested flower and frozen crystals, symbolizing the advanced flash-freezing process at –320.8 °F that preserves its youth-promoting properties.

    • Rare Results — The final composition ties nature and science together, highlighting the transformation into the Moonlight Flower Cryoextract, combined with revitalizing peptides to enhance skin’s resilience and radiance.

Visual & Execution Notes

  • The contrast between natural landscapes, botanical close-ups, and crystalline imagery symbolizing the flash-freezing process visually conveys the balance of nature and innovation.

  • The clean typography and dark background elevate the luxury and exclusivity of the message